126 millions consacrés à la promotion du tapis marocain

Le Secrétaire d'Etat chargé de l'Artisanat, Anis Birou a souligné mercredi à Tahanaout que son département a mis en place un programme ambitieux destiné à la promotion du tapis marocain et à l'amélioration de la production.

Pour un budget de 126 millions DH, ce programme porte sur la garantie des matières premières au profit des artisans, et l'introduction des techniques de production, de tissage et de lavage.

L'objectif est aussi de faire profiter aux artisans de sessions de formation et de formation continue en vue de l'amélioration de leur rendement productif, et à favoriser l'adoption d'une stratégie efficiente pour la commercialisation et la promotion du produit, notamment à travers la création d'espaces de vente, et l'organisation du secteur dans le cadre de coopératives et d'associations professionnelles, explique Anis Barou.

Renforcement de l'identité marocaine

Le secrétaire d'Etat chargé de l'artisanat n'a pas manqué de rappeler que le tapis marocain, qui bénéficie d'un intérêt particulier au niveau des marchés étrangers, est caractérisé par sa diversité mais aussi par un brassage des cultures lors de sa réalisation et ce, à travers des siècles d'histoire, relevant que le tapis marocain demeure l'une des composantes de l'identité culturelle et historique marocaine.

1 million

Ce secteur emploie plus d'un million d'artisans à travers le Royaume, souligne Anis Birou.

D'où la nécessité de préserver les spécificités et l'authenticité de ce produit et d'œuvrer au développement et à l'amélioration de la productivité des artisans en vue de faire face à la compétitivité à l'échelle internationale.

Le secteur de l'artisanat intervient en 2ème position après l'agriculture. Pour la promotion de ce secteur, les autorités locales en partenariat avec les services concernés et les professionnels, ont procédé à la signature de deux conventions de partenariat portant respectivement sur l'appui et la promotion du secteur de tissage et tapis au niveau de la province d'Al Haouz ainsi que sur la création d'un atelier de tissage de tapis au niveau de Douar Asselda relevant de la commune d'Asni.

Aufait/MAP

La Foire internationale de Lyon aux couleurs de l'artisanat marocain

La Foire internationale de Lyon (centre de la France), qui souffle cette année sa 93ème bougie, s'est ouverte vendredi avec une participation distinguée de l'artisanat marocain, invité d'honneur de cette édition.

Le pavillon marocain, inauguré en présence du secrétaire d'Etat chargé de l'Artisanat, M. Anis Birou, du consul général du Maroc à Lyon, M. Saâd Bendourou, ainsi que de responsables locaux, dont le président du Conseil général du département du Rhône, M. Michel Mercier, titulaire du poste de Garde des Sceaux au gouvernement français, permet de découvrir les différentes facettes de l'artisanat national alliant authenticité et modernité.

Installé sur une superficie de plus 1.000 m2, le pavillon "Artisanat du Maroc" expose toute la richesse du patrimoine culturel et la diversité des produits de l'artisanat marocain, allant des plus traditionnels tels que tajines, théières, céramiques, lanternes ou encore bougie, aux plus modernes, revisités par des designers marocains.

La participation du Maroc à la Foire de Lyon s'inscrit dans le cadre de la "Vision 2015" qui vise la promotion et le développement de la commercialisation des produits de l'artisanat marocain sur les marchés internationaux, et plus particulièrement le marché français.

"L'artisanat marocain a été présent à plusieurs reprises au Salon, mais c'est la première fois qu'il le soit avec une telle ampleur, et un concept aussi innovant qui permet de découvrir aussi bien le Maroc traditionnel que ses aspects modernes, actuels et dynamiques", a confié à la MAP la directrice de Foire, Mme Véronique Szkudlarek.

Mme Szkudlarek s'est dite "séduite" par l'originalité de ce projet qui cadre parfaitement, selon elle, avec la vocation de la Foire internationale d'être "aussi dynamique et aussi moderne", convaincue que l'offre artisanale marocaine saura être appréciée par les visiteurs du Salon, rendez-vous incontournable des consommateurs de la région Rhône-Alpes.

Avec plus de 1.100 exposants et plus de 100.000 m2 de surface d'exposition, ce Salon propose incontestablement l'offre commerciale la plus large de la région ayant trait notamment à l'équipement de la maison intérieur (habitat, ameublement-décoration, cuisines et bains) comme extérieur (jardin, aménagement extérieur, piscine).

Le pavillon marocain, conçu sous-forme de Riad, regroupera des stands d'artisanat où le public pourra admirer des artisans à l'oeuvre dans les domaines du tissage et de la broderie, de la dinanderie, de la poterie, de la damasquinerie, d'un artisan tourneur sur bois, en plus d'une hannaya et d'une artisane concasseuse d'argan.

D'autres stands viennent enrichir la participation marocaine: le fer forgé, des produits de décoration (bougies, miroirs, meubles et produits du terroir) et des produits revisités par une génération de jeunes designers alliant tradition et modernité.

En outre, un restaurant marocain propose aux visiteurs de goûter les saveurs et les mets propres à la gastronomie marocaine. Le pavillon marocain est animé par un groupe de musique marocaine.

Des rencontres économiques entre différents acteurs marocains et français sont organisées vendredi en marge de cette manifestation afin de favoriser les échanges commerciaux entre les deux pays.

MAP

http://www.aufaitmaroc.com

Tunisian Crafts

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Handicraft in Algeria: Women called to transfer its know-how

Algerian Women | Minister of Tourism and Handicraft, Smail Mimoun, called Saturday for Ghardaia, women holding know-how to craft "pass on their experience and training young people to perpetuate the craft heritage national ".Speaking at the inauguration of the exhibition and sale of handicrafts, held in conjunction with the celebration of the 44th edition of the festival of the carpet, the minister said that "craft is a priceless treasure to return for local economic development and a source of income for many families. "Accompanied by local authorities and in a festive atmosphere, the Minister officially opened the exhibition of handicrafts, which took part some 200 artisans in various activities, representing thirty wilayas.The Minister recalled the efforts of the State for the preservation and promotion of handicrafts, stressing, as such, that some 23,000 business premises were granted to craftsmen.Speaking of tourism, Mr. Smail Mimoun announced the installation in the coming days to Tamanrasset, a national commission for the preparation of the tourist season for the southern region. The minister also stressed that his ministry was considering the establishment in the area of ​​the hotel, more than 70,000 beds across the country by 2014.Previously, the minister of tourism and handicrafts, along with Minister of Commerce, visited the new complex craft of Ghardaia, located at Bouhraoua district, and bringing together a craft museum, a center of stamping and a house of handicrafts.In this sense, the trade minister, Mustapha Benbada, stressed that the preservation and labeling of Algerian carpet is a government priority, and that the establishment of five regional centers stamping epitomized the will of governments to preserve and promote the Algerian carpet, "modernizing the loom and export our products popular overseas." "In the '70s, Algeria exported more than 200,000 m2 of carpet," said Minister of Commerce, adding that "efforts must be doubled to get certified to export our carpets."APS

Marrakech: Rising 24 pc to exports of products of handicraft in November

Marrakech, 22 Dec (MAP) - exports of the products of crafts from the region Marrakech-Tensift-Al Haouz recorded an increase of 24 pc in November last versus the same period of last year.

According to a report of the regional handicraft delegation, the total amount of these exports rises to over 20.35 million dirhams (MDH), products of leather goods, carpets, traditional clothes, leather goods, pottery, wooden articles and wrought iron products.

Pottery objects occupy the first position in exports with $ 4.59 MDH (+ 22,55 pc) before products in wrought iron with 4.27 MDH (+ 19,65 pc), 3.29 MDH (+ 16.21 pc) wooden articles and leather goods products 2.69 MDH (+ 13.25 pc).

Other crafts such as carpets, traditional clothes, jewellery and leather, goods are also among the exported products, said the same source.

Distribution of exports by receiving market reveals that the United States come to head with 59 (3.22 MDH), pc followed in England, Italy, Spain and Germany.

MAP

Arts & Crafts

Morocco's craft culture fuses indigenous Berber traditions with Arab, Jewish, Andalusian, and other European influences (particularly France), and marries local resources -- stone, wood, metal, mineral and clay deposits, and supplies of leather and wool -- with imports such as marble and silk.
Technique, passed on through specialist guilds where a master maalem instructs apprentices and examines their skills, is at the core of Moroccan crafts. An extensive repertoire of designs combines Arabic calligraphy, graceful foliage, and abstract geometry typical of urban design with the sharply stylized birds, animals, zigzags, triangles, and squares of Berber origin. Crafts were officially encouraged during the French protectorate (1912-56) through the research of scholars and teachers and during the reign of King Hassan II (1961-99), who sponsored government handicraft centers and training schemes and employed craftsmen on major projects such as the great mosque in Casablanca.
Foreign investment and the development of tourism are powerful incentives for the survival of these traditional crafts. Owners of hotels, guesthouses, and private homes employ builders, decorators, tile makers, wood and stucco carvers, metalworkers, weavers, and embroiderers to create beautiful and comfortably furnished environments. Meanwhile, souks are full of goods -- ceramics, jewelry, clothes, leather bags, slippers -- to attract tourists, and contemporary Moroccan fashion designers make brilliant use of traditional fabrics and decorative techniques in their collections.
Architecture -- Within the imperial cities of Fes, Marrakech, Meknes, and Rabat, traditional life was based on the medina where houses, souks, and craftsmen's workshops clustered around public buildings such as the mosque, medersa (teaching institution), fondouk (travelers inn), communal fountain, and hammam (bathhouse). The ruler's palace was usually located in a defined space outside the medina.
Buildings conform to a basic square or rectangle with an open court concealed from the outside world by high walls. Columned arcades surround the courts of mosques and medersas, one or two stories of rooms enclose the small courtyard of a dar, and walls frame the garden of a riad.
Beyond the cities, the spectacular kasbahs -- residences of local rulers -- and the ksar -- fortified villages -- also have walls enclosing living and storage areas. Before the advent of concrete, bricks made of clay, gravel, and lime were the main building material, reserving local stone for specific features. Gray stone quarried near the port of Essaouira, for example, was used to build the columns and arcades of warehouses and the frames of doors and windows, carved in intricate designs of foliage, stars, and rosettes. Local marble is used in floors, columns, and fountains in wealthy homes. Brick walls are frequently decorated in the technique of tadelakt, which also gives walls a durable, waterproof, and attractive polished surface. This craft involves several stages, including the application of a plaster of powdered limestone mixed with pigments -- usually yellow, rust, brown, or green -- which are burnished when dry and polished with oily black soap.
Three major crafts decorate and furnish Moroccan buildings: woodwork, carved plaster known locally as geps but also called stucco, and ceramic mosaic tilework called zellij. They are seen at their best in the decoration of the medersas (built 14th-16th c.) of Fes, Meknes, and Marrakech, and in the surviving palaces and great houses of the 19th and early 20th centuries.
Moroccan interiors are remarkably uncluttered by fittings and furniture. Apart from the arched mihrab niche indicating the direction of prayer toward Mecca, mosques have a minbar, or pulpit, for the preaching of the Friday sermon and a few stands for copies of the Koran, while the medersa only adds a few mats, books, and personal possessions to the students' rooms. Households have little movable furniture except cushions, floor coverings, small tables, and stands, and rooms are multifunctional and easily converted into spaces for dining, sleeping, or entertaining.
Cedar wood from the forests of the Middle Atlas and Rif mountain ranges is used in various woodworking techniques. One of the most beautiful is mashrabiyya, an openwork lattice of small turned pieces of wood joined in patterns of squares, octagons, and stars to form the partitions in the court and rooms of a medersa and in private houses to control the flow of air, filter light, and separate private and public space. In Morocco's medersas, wood was traditionally carved in relief, with bands of religious inscriptions in Arabic, calligraphy in angular Kufic or a flowing cursive script, and panels of spiraling and interlaced foliage mingled with geometric motifs. Wood serves many uses in a household, including kitchen utensils and finely carved tables, shelves, storage chests, jewelry caskets, and containers for ink and cosmetics.
Among the regional variations is the prized marquetry of Essaouira, worked in the root of the thuya tree that grows near town. In specialized workshops, the wood is carved into a range of tables, stands, frames, boxes, and containers that are decorated with marquetry in citron wood, walnut, and ebony, often enriched with inlays of mother-of-pearl and copper and silver wire. Painted wood has mainly survived in the palaces and large private houses, seen in their domed and vaulted ceilings, doors, and shutters.
The technique of carved plaster -- called geps or stucco -- is one of the most difficult to master. The craftsman has to work fast, first spreading a thick layer of wet plaster and then shaping and incising many levels of relief in stages before it dries. The spectacular results can be seen throughout Morocco covering panels, friezes, arches, and vaults.
Deep friezes of brilliantly colored zellij line the lower walls of buildings and column bases with an explosion of radial and interlaced patterns. The craft flourished in Fes using the technology of ceramic glazing.
Ceramics -- Workshops in Fes and the port city of Safi have traditionally produced distinctive ranges of decorative wares using fine red clay. The kilns and workshops of Safi, the most extensive pottery center in Morocco, are outside town. Here the industry was revived in the late 19th century by potters from Fes who were attracted by the quality of the local clay. They also introduced the technique of polychrome decoration, which has simple borders and medallions of geometric motifs painted in blue, green, and yellow on bowls, plates, and vases. Berber pottery, in contrast, uses brown and red clay to make unglazed items that are painted with simple designs in vegetable-based colors of red and yellow.
Clothing -- Moroccan dress requires the crafts of textiles, jewelry, and leather. While European dress is increasingly worn in the cities, it is still possible to see contemporary versions of traditional clothing worn by men and women, purchased ready-made in the local souk or commissioned from a tailor. The basic garment is the jellabah, an ankle-length, loose robe with long straight sleeves and a pointed hood. These are made in fabrics ranging from fine wool (usually worn in the city) to rough, homespun yarn of the rural Berbers, who also wear a large cloak, or burnous. Headdresses range from an embroidered or crocheted skull cap to a red felt fez for formal occasions.
Women's jellabahs are made in a greater range of fabrics, including light-weight cotton, silk, and blends of synthetic fibers. The clothing of Berber women consists of lengths of cloth fastened with silver pins and brooches, cloaks woven with geometric motifs, and elaborately folded headdresses.
Traditional dress is important in marriage rituals, especially in Fes where the bride is robed in layers of garments and wraps of brocaded silk and gold-embroidered velvet. They are then adorned with a gold crown hung with strings of pearls.
Jewelry -- The craft of jewelry is deep-rooted in Moroccan tradition. The skills of Andalusian and Jewish immigrants historically monopolized the workshops of Fes, Marrakech, Essaouira, and Tiznit up until as recently as the middle of the 20th century. Jewelry uses many techniques of casting, engraving, filigree, chasing, and enameling to communicate messages of wealth, status, and identity. City jewelry is usually gold crafted in intricate filigree and often set with pearls, garnets, emeralds, and rubies. Flamboyant Berber jewelry is made of silver and often embellished with coral and amber beads.
Leatherwork -- Tanneries in Fes, Marrakech, and Taroudannt continue the traditional processes of transforming animal skins into soft leather suitable for shoes, bags, cushions, book covers, and more. The main style of shoe for both men and women are flat-soled, heelless slippers called babouches. These are usually made of white, beige, yellow, or red leather and can be decorated with embossed and embroidered patterns. The footwear of Berbers consists of closed leather shoes and boots suitable for rough country terrain.
Metalwork -- The importance of metalwork is best seen in Moroccan architecture and furnishings. Doors studded with iron nails turn on iron hinges and are fitted with iron and bronze knockers. Openwork grills of wrought iron decorate windows and balustrades. The workshops in the souks of Fes, Marrakech, and Taroudannt equip homes with a wealth of objects in copper and brass and teapots of silver and pewter.
Textiles -- Morocco has had a well-deserved reputation for textiles since Roman times, especially for the woven and embroidered fabrics of the Berbers. Today, Berber women continue to weave wool blankets, rugs, cloaks, storage bags, and pillow and cushion covers using natural black, brown, and white yarn (which can also be dyed). By the 16th century, Fes became Morocco's principal center for the weaving of fine wool and silk for both domestic and export markets. Since these times, the city's professional craftsmen have embroidered silk velvet with gold and silver thread using a flat couched stitch to work elaborate flower and foliage designs for luxurious house furnishings, wedding garments, and horse trappings. Many of the embroidered textiles required for a household -- curtains, pillow cases, mattress and bed covers, runners -- have been traditionally made by women. Apart from Fes, Meknes and Rabat are also known for their embroidery work.

Note: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your http://www.frommers.com/destinations/morocco/3871020557.html#ixzz1ATpQeyNg

Missions of the Secretariat of State in charge of Crafts:

Develop programs for development of the sector of crafts and trades and to monitor its implementation; perform all studies related to the field of crafts and trades and promote the production areas and business parks; promote and organize activities in the area of crafts and trades, in consultation with professionals and operators; develop and implement policies to promote trade and craft products facilitate the adaptation of enterprises in the crafts and trades to market demands, technology and international competition; work in collaboration and implementation of policies and programs to promote the sector and control the quality of its products by establishing a system of standardization and acting for its widespread adoption; develop and implement policies and programs for the preservation of craft heritage, the preservation of crafts and the promotion of innovation and crativité; plan and organize training and promote apprenticeships in the crafts and trades in consultation with the workplace and in association with concerned ministries; ensure follow-up activities of chambers of crafts and their federation and support them in fulfilling their mission; implement action programs in the field of international cooperation could contribute to the development of the sector; ensure supervision over public schools that are within the competence of the ministerial department of crafts conformment laws establishing these institutions

http://www.artisanat.gov.ma/